The ability to be creative when prospecting, working with customers, and developing solutions has always been an important aspect of a salesperson’s success. You must identify the vertical market that you want to prospect, have a solid game plan based off of SMART Goals, and get organized for daily prospecting. Prospecting varies based on the markets that interest you but the activity of capturing opportunities shouldn’t change. Whether you are making phone calls, knocking on doors, using social media, or working referral opportunities with an existing client base, the focus must be on identifying your end user’s needs and working to provide a solution. Being creative will allow you to provide your customers with new and innovative ways to solve their problems or improve their situation. People don’t mind different, as long as there is a solution to their problem, both short term and long term.